JINNIANLAI，WANGLUOLINGSHOUXINGYEBAIHUAQIFANG，QUANWANGLINGSHOUDEPINLEIFUGAIBUDUANYANZHAN，PINLEIDEBUDUANFENGFUYIJIXINXINGCHANPINDEZOUQIAO，JIDADECUJINLEQUANWANGLINGSHOUXINGYEDEFAZHAN。

CONGZHONGSHANGCHANYEYANJIUYUANZHENGLIDEXIFAHUFAXILIEWANGLUOLINGSHOUQINGKUANG，2018NIAN8YUEXIFAHUFAXILIEWANGLUOLINGSHOUZONGEDA13.1YIYUAN。CONGPINPAILAIKAN，8YUEXIFAHUFAXILIEWANGLUOLINGSHOUTOP10PINPAIFENBIERUTUSUOSHI：

市场分析

GUONEIDUOSHUGAODUANXIFASHUIPINPAIGAINIANJIBENLEITONG，MEIYOUTUCHUDIAN。ZHEIDAOZHIZHONGDUOPINPAIMEIYOUJINGZHENGLI，ZAISHICHANGSHANGTONGYIGONGXIAODEXIFASHUICHANPINBIBIJIESHI，QIZHONGZHIYOUZHUYAOCHENGFENBUJINXIANGTONG。

RIHUAJUTOUFENFENTUICHUGAODUANXIFASHUIQIANGZHANSHICHANG，DANGUANGZHOUZICAIHUAZHUANGPINCHANGFAXIAN，XIAOFEIZHEDUIGAODUANXIFASHUIDEFANYINGYOUDIANLENG，MAIDANBINGBUJIJI。YUNNANBAIYAOTUICHUJIAZHI58YUANDE200mlYANGYUANQINGXILIEXIFASHUI；BAOJIEXIANHOUTUICHULIANGKUANZHENDUITOUPIJIANKANGDECHANPIN，HAIFEISISIYUANFUHUOZUHEXIFASHUI；JINNIAN6YUEFEN，SIBAORIHUATUICHUBAOZHUANGXINYINGSHISHANGDESHULEIBENCAOYOUCUIXIFASHUIQIERUGAODUANSHICHANG。

WEIHEXIAOFEIZHEDUIGAODUANXIFASHUIFANYINGLENGDAN？GUANGZHOUZICAIHUAZHUANGPINCHANGZONGGONGCHENGSHIRENWEI，ZHONGGUOXIFASHUISHICHANGYIZHIWEIRAOZHEYIBAOJIEYULIANHELIHUALIANGJUTOUWEIZHUDEZHENGDUOZHAN，JIAGEZHANBUDUAN，XIAOFEIZHEYIJINGXIGUANLEZHONGDIJIAWEIDEXIFASHUI。

GAODUANXIFASHUISHICHANGRONGLIANGBUDA，PINPAIJINGZHENGYEYUANBURUZHONGDIDUANLINGYUJILIE。GUANGZHOUZICAIHUAZHUANGPINCHANGZONGGONGCHENGSHIRENWEI，GAODUANCHANPINSUOYUDAODEGONGXINGWENTI，ZUIGUANJIANDESHIXIAOFEIZHEDEJIESHOUDU，JIAGESHIFOUYUZHILIANGXIANGPIPEISHIXIAOFEIZHEZUINANYIPANDUANDE，ERXIFASHUIDEXIAOGUOWANGWANGXUYAOZHANGQISHIYONGCAINENGTIXIANCHULAI。

XIAOFEIZHEHUICUNZAILIANGDIANSIKAO：TONGYANGSHIRANTANGXIUHUDEGAODUANCHANPIN，LIANGGEPINPAIDEZHUYAOCHENGFENYOUSHENMEBUTONG？YINCICHANPINDEGAINIANJIUXIANDEYOUWEIZHONGYAO!

正确定位

GUANGZHOUZICAIHUAZHUANGPINCHANGZONGGONGCHENGSHIRENWEI，DUIYUXIFASHUILAISHUO，WULUNSHIGAODUANHAISHIDIDUANDOUCUNZAIZHEJILIEDEJINGZHENG，NEIMERUHEZHENGQUEDEJINXINGDINGWEIXIANDEZHIGUANZHONGYAO，ZHEIYESHIHENDUOJINGXIAOSHANGTOUTENGDEWENTI。BINGJICHURUXIAJIANYI：

QIYI、DUIYUPINPAILAISHUODUIZIJIDEGAODUANCHANPINDEMAIDIANYAOTILIANCHAYIHUA，DINGWEIJINGZHUNERQIEFUHECHANPINDETEZHI。

QIER、XUANZEQUDAOYAOQUSHEDEDANG，BUNENGXIANGZHEQUANBUDOUZUO，YEBUNENGXIANGZHEZUODEFANGMIANTAIGUODUANQIAN，QUDAODETOUFANGYAODUIDEQI“GAODUAN”ERZI。

ZUOHAOYIGEPINPAI，SHOUXIANJIUBIXUCHONGFENDELEJIEZIJI、RENSHIZIJI，DUIYUZISHENZAIXIFASHUIXINGYELIJUYOUSHENMEYANGDETEZHI、PINPAIZHUYAODEXIAOFEIQUNTIYIJIHEXINJINGZHENGLI，DOUYAOYOUQINGXIDEDINGWEI。

ZAIGAODUANXIFASHUISHICHANGSHANG，XUDUOCHANPINDOUYOUSUOBUZU。DANXIANZAIMUQIANDEQINGKUANGXIANERYIJIAN，GUONEIGAODUANXIFASHUISHICHANGZHEIKUAIDADANGAOYIJINGKAISHIFAJIAOLE，GEDAPINPAIYESHIZAIBUBUJINDINGZHE。GUANGZHOUZICAIHUAZHUANGPINCHANGRENWEI，GAODUANXIFASHUISHICHANGRUHEHUODEXIAOFEIZHEDERENTONGBINGZUIZHONGWANCHENGPINPAIDETISHENG，SHIYIGEZHIDEYONGXINTANTAODEWENTI。